1. What Are Cookies?

This website is owned and operated by EMBERLYNE. Our platform uses cookies and similar technologies, such as pixels, SDKs, and JavaScript (collectively referred to as "Cookies"). This Cookie Policy explains what cookies are, the types of cookies we use, why we use them, and the partners we work with.

1.1 Cookies

Cookies are small text files placed on your computer or mobile device when you visit our website. They help our website function more efficiently — for example, ensuring that items you add to your shopping cart remain there.

1.2 Pixels and Similar Technologies

EMBERLYNE also uses technologies equivalent to cookies, such as pixels and JavaScript. A pixel is a transparent GIF image added to a webpage — invisible to the user. Pixels and SDKs can be used for purposes such as measuring whether a user has viewed a page or an email. Pixels are also known as web beacons, tracking tags, clear GIFs, pixel tags, and 1x1 GIFs.

1.3 JavaScript

JavaScript is a scripting language widely used to create interactive web pages and develop web applications. Scripts are sent back to your web browser via HTML and executed within the browser.

2. What Types of Cookies Does EMBERLYNE Use?

We use three types of cookies: strictly necessary cookies, personalisation cookies, and marketing cookies.

2.1 Strictly Necessary Cookies

These cookies ensure that our website functions properly and do not require your consent. They are used to:

• Protect our website and detect potential misuse or security issues.
• Remember your language and country preferences during your session.
• Keep items in your shopping cart and save data entered during the ordering process.
• Pre-fill address details and simplify payment options for a smooth checkout experience.
• Provide flexible delivery and payment methods, including gift cards and discount codes.
• Maintain session continuity and save your login information.

2.2 Personalisation Cookies

These cookies collect information about how you use our website — such as your click and search behaviour — to help us improve your experience and provide tailored content. If you have an EMBERLYNE account and are logged in, your browsing behaviour may be combined with your preferences and purchase history. This only takes place with your explicit consent.

2.3 Marketing Cookies

We use marketing cookies to show you personalised content and advertisements based on your online behaviour. EMBERLYNE will only use marketing cookies with your consent. If you withdraw your consent, you will still see advertisements, but they will not be personalised.

Marketing cookies are used to:

• Generate advertisements relevant to you across platforms.
• Ensure you do not repeatedly see the same advertisement.
• Avoid showing you ads for products you have recently purchased.
• Track whether you have interacted with an advertisement (e.g. clicking a link or watching a video).
• Measure whether online advertising leads to purchases.
• Create new audience groups with similar characteristics to reach new potential customers.

3. Our Cookie Partners

EMBERLYNE may also place cookies from our partners. These partners use cookies and collect personal data related to you in order to provide personalised recommendations and advertisements outside of our website. Each partner acts as an independent data controller and is responsible for the data they collect. For more information on how they process your personal data, please refer to their respective privacy and cookie policies.

Our current partners are:

• Meta (Facebook & Instagram) — Privacy Policy
• Google Ads — Privacy Policy
• TikTok — Privacy Policy
• Pinterest — Privacy Policy

For certain cookies, in particular the Meta Pixel and TikTok Pixel, EMBERLYNE acts as a joint data controller together with Meta and TikTok respectively. Please refer to our Privacy Policy for more information on how we process your personal data.

4. Third-Party Cookie Details

5. My Cookie Preferences

5.1 Managing Your Cookie Settings

By adjusting your browser settings, you can prevent cookies from being placed on your device. You will receive a warning before cookies are placed, or you can set your browser to refuse all cookies or only third-party cookies. You can also delete cookies that have already been placed. Please note that settings must be adjusted separately for each browser and each device you use.

5.2 Important Note

If you choose not to use cookies, it is possible that not all features of our website will work properly. Refusing cookies does not mean you will no longer see EMBERLYNE advertisements — they will simply be random rather than tailored to your interests.

5.3 Deleting Cookie History

If you have chosen to refuse marketing cookies, they will no longer be placed from that point onwards. You can also delete existing cookie history from your browser. Please note that deleting cookies may affect website functionality — for example, you may need to log in again when placing an order.

Deleting cookies in Chrome:

• Click on the 3 dots at the top right. Click History > History > Clear browser data.
• In the menu "Clear browser data", select the time range and tick "Cookies and other site and plug-in data".
• Click the "Clear browser data" button.

Deleting cookies in Safari:

• Open Safari and go to Safari > Preferences > Privacy > Delete saved cookies and data > Manage website data > Delete everything.

Deleting cookies in Firefox:

• Click the 3 lines at the top right, click on Options > Privacy > Delete individual cookies.
• Click "Delete all".

Deleting cookies in Microsoft Edge:

• Click on the 3 dots at the top right > Settings. Under "Clear browser data", tick "Choose what to clear".
• Select cookies (preselected) > Click the "Clear" button.

Deleting cookies on your phone:

iPhone:

• To clear your history and cookies, go to Settings > Safari, and tap Clear History and Website Data.
• To clear cookies and keep your history, go to Settings > Safari > Advanced > Website Data, then tap Remove All Website Data.
• To visit sites without leaving a history, turn private browsing on or off.

Android (Chrome app):

• Open the Chrome app on your Android phone or tablet.
• At the top right, tap More, then tap History > Clear browsing data.
• Choose a time range. To delete everything, select All time.
• Check the boxes next to "Cookies and site data" and "Cached images and files".
• Tap Clear data.

If you use Firefox or another browser app, check its support site for instructions.

5.4 Your Rights Under California Law (CCPA/CPRA)

If you are a resident of California, you have the right to opt out of the sale or sharing of your personal information as defined under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Our website uses targeted advertising cookies, which may be considered "sales" or "sharing" of personal information under California law.

You have the right to opt out by turning off the Marketing cookie category in your browser settings. Additionally, our website recognises Global Privacy Control (GPC) signals — if you have GPC enabled in your browser, we will treat this as an opt-out of the sale and sharing of your personal information.

For more information about your California privacy rights, please refer to our Privacy Policy.

6. Policy Changes

6.1 We may change this Cookie Policy from time to time. If this involves a fundamental change that we are required to inform you about, request your permission, or if the change is relevant to you in some other way, we will ensure that you are given the relevant information well before the change actually comes into effect.

7. Contact and Questions

If you have any questions or complaints about EMBERLYNE’s Cookie Policy, please contact our team:

• General enquiries: contact@emberlyne.com
• Returns & after-sales service: returns@emberlyne.com